What is the connecting factor for all of your marketing materials? Yep, that’s the one. The Logo.
….it’s been around for thousands of years in one form or another. Demonstrating ownership, conveying belonging and asserting status. It is an expected inclusion nowadays for any business literature. Even the process of defining your logo..it’s meaning..it’s purpose…can be a revelationary one. Sometimes the design process, in consultation with Print People, can help you to gain clarity about your brand and what it stands for. What YOU stand for.
Your logo is important in deepening understanding of your company name, as well as its function. For instance, if the name of your business is an acronym or is a little-known word, your logo could provide visual clues about its meaning. Similarly, if your business industry is non-traditional, unusual or misunderstood in some way, it could be of great help in clarifying what you do.
Your logo offers an opportunity to reinforce your business name with compelling and interesting graphics, that can help the public to easily identify with, remember and recall. Alongside a memorable strapline, it helps people to gain surety about who you are and what you do. It confirms that you are the ‘go to’ person or company for that particular need or want.
Just like Print People are the go to people for your branding and marketing needs.
A great example of branding via a logo is in the work that Print People have done with Warren W Ryan – coach, mentor and founder of ‘The Fearless Speaking Academy’.
The logo very clearly presents simple imagery to show that he is in the field of public speaking. It transcends from one project to another because it includes a picture of Warren that would be recognisable elsewhere. This is wholly important because the branding in this instance, relates to an individual, rather than to a faceless Company.
We don’t just print…we produce. Work with us to produce a logo that expresses who you are.
After all, our brand is built upon our commitment to helping you to build your brand.
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