Print is a physical thing meaning it can stay around for longer, while internet ads and email are more disposable.
Printed media is often perceived as more legitimate and trustworthy than on-line media with people becoming increasingly cautious of clicking on on-line ads because of the potential risk of viruses.
You can solidify your brand through print. Ads that have a consistent look to them in terms of fonts, colours and imagery help to establish greater recognition. From this comes a sense of familiarity and trust, making potential customers more inclined to purchase from you.
Consumers are more engaged when reading print than they are on the web, where pages are skimmed in as little as 15 seconds. In short, people are more likely to fully take in what you are saying.
5. Less saturation
With more and more businesses moving to advertising solely on the internet. It is easier to establish your voice through print media than on the crowded internet.